Not every offer that lands in your inbox is a good deal. Here is how we tell the difference, and negotiate the ones worth taking.
Every sponsorship sits somewhere between a single transaction and a long-term brand relationship. Knowing where a deal sits changes what you should be negotiating for.
A one-off payment for a single event, shoot or public appearance. Lowest commitment, lowest reward.
A fixed-term territory deal, common with gyms, nutrition brands and local businesses around a fighter’s home city.
Season or multi-fight kit and equipment supply, often with performance bonuses tied to results.
Long-term brand integration, sometimes with equity or profit share, tied to image rights across every platform.
A sponsor asking for worldwide rights to your name and image in perpetuity is asking to use your likeness forever, including after the deal ends and after you retire, for a single flat fee. We negotiate image rights to a fixed term with clear renewal conditions instead.
We handle the pitching, the contracts and the renewal conversations, so our athletes can stay focused on training camp. Five things we scrutinise before a signature goes on any partnership.