What happens in the ring, on the pitch or on the court is not our job. Everything commercial that follows an athlete out of it is. Here is what the fine print actually controls, and how we negotiate it in your favour.
A brand or licensing agreement reads like paperwork until one of these clauses activates years into a relationship. We flag and renegotiate all four before a signature ever goes down.
Locks an athlete out of working with competing brands or entire categories, sometimes worldwide. Without a tight scope and time limit, one deal today can quietly rule out three better ones tomorrow.
Whether a brand can keep using an athlete's name, image and footage after the partnership ends, or after they retire. Left unchecked, this is how careers get monetised for decades without the athlete seeing a penny.
Whether a fee is a guaranteed lump sum, staged instalments, or tied to performance and deliverables. This is usually where the real negotiation happens, not the headline number on the front page.
What either side owes if the deal ends early, and how much notice is required. A partner with no exit cost can walk away from a long-term commitment the moment it stops suiting them.
We sit across the table from brands, agencies and broadcasters so our clients do not have to learn contract law on the job. Five questions we ask on every piece of paperwork that crosses our desk.